Study of TWTR

Study of TWTR

10/27/2019 – How Bugs Sapped Twitter’s Ad Capabilities and Drove Prices Lower
Social-media company had to shut down some targeting and measurement functions – it seems like this might be one time bad event, once the bug is fixed, profit probably starts to come back. In addition, election year is coming, could we see a rebound of Twitter?
10/24/2019- Twitter Shares Plunge as Ad-Business Troubles Weigh on Growth
Tepid outlook shaves off a fifth of the social-media company’s stock market value, prompts questions

Technical glitches in Twitter Inc. ’s advertising software roiled the social-media company in the third quarter, as a pullback in spending from some buyers and weaker pricing for ads also cut into revenue and profit even though it added millions of new users.

The disclosures and a tepid outlook for the current quarter surprised Wall Street, shaving off a fifth of Twitter’s stock-market value Thursday, and prompted questions about the engine that has helped sustain the company’s growth.