Pay attention to GE’s earning numbers before I start to invest in GE

I need to pay special attention on GE’s earnings numbers, according to WSJ article.

here is the pdf file of this article (GE’s Numbers Game – WSJ)

• Investors have long grumbled about complex, aggressive accounting at GE, while the Securities and Exchange Commission has questioned some practices, too. And a lack of faith in GE’S numbers has left it with dwindling support and goodwill from investors after GE on Oct. 20 missed third-quarter earnings estimates and slashed its 2017 earnings outlook by more than a third.

Fortunately, GE is now re-evaluating its earnings. It is a great chance for GE to clean up its Income statement and Cash Flow Statement, and maybe it is good chance for me to buy into GE?

• GE is re-evaluating its earnings metrics and is looking to take “a back-to-the-basics approach” to its financial reporting, Jamie Miller, GE’s incoming finance chief, said during the company’s recent earnings call.
• In a statement, GE said complexity in its accounting was “due to the scale and breadth of our operations.” Additionally, the company said its moves to sell most of its GE Capital finance arm have affected financial results and led it to provide additional metrics. From now on, “we anticipate needing to use fewer metrics and therefore will have less complexity going forward,” GE said. The company said it plans to provide more details on Nov. 13.